EVT-008 · version 1 · Summit · Connectivity & Products
Canadian Plastics Innovation Summit
Approval statusDraftModel assessmentSales-supported
Proposed by Priya Nair · Approver Sarah Chen
Model recommendation · advisory only
Sales case supports attendance
Pipeline efficiency of 6.0x meets the 5.0x target, so the commercial case supports attendance on its own.
- Total investment
- $35,000
- Projected pipeline
- $210,000
- Pipeline efficiency
- 6.0x
- Against sales threshold
- Meets 5.0x target
- Brand Performance Index
- 0.63
- Cost / 1,000 qualified reach
- $6,731
Primary objective
Pipeline generation
Strategic rationale
Access to qualified buyers and existing accounts in a concentrated setting.
Sales and brand are assessed separately and never combined into a single ROI percentage. The model recommendation does not approve anything — approval is a separate decision by the assigned approver.
Marketer recommendation
Not provided
Event overview
- Date
- 2027-02-16
- Timing
- Q1 2027
- Location
- Mississauga, ON
- Segment
- Plastics & packaging
- Objective
- Pipeline generation
Summit focused on plastics & packaging buyers across North America.
Financial investment
Total investment (entered total)$35,000
Sales assessment
Meets sales targetPipeline efficiency (pipeline ÷ investment)
6.0xtarget 5.0x
Share of target achieved: 120%
Total projected pipeline$210,000
Required pipeline$175,000
Gap to target$35,000
Planning scenario — not a forecast of booked revenue
Potential revenue$42,000
Illustrative gross contribution$14,700
Illustrative net contribution-$20,300
Sales cycle12 months
Brand Performance Index
Weak brand case0.63strong ≥ 1.00 · moderate ≥ 0.75
Qualified reach × 40%0.52 → 0.208
score = 5,200 ÷ 10,000
Engagement × 35%0.75 → 0.262
score = 1,500 ÷ 2,000
Website traffic × 25%0.63 → 0.158
score = 1,900 ÷ 3,000
Qualified reach5,200
Cost efficiency (separate from the BPI)
Cost per 1,000 qualified reach$6,731
Applied assumptions
Global defaults → event-type profile → event overrides, pinned to this evaluation.
| Assumption | Source | Applied |
|---|---|---|
| Pipeline target | Global default | 5.0x |
| Win rate | Global default | 20% |
| Gross margin | Global default | 35% |
| Sales cycle (months) | Global default | 12 |
| Reach weight | Global default | 40% |
| Engagement weight | Global default | 35% |
| Traffic weight | Global default | 25% |
| Reach target | Global default | 10,000 |
| Engagement target | Global default | 2,000 |
| Traffic target | Global default | 3,000 |
| Strong BPI threshold | Global default | 1.00 |
| Moderate BPI threshold | Global default | 0.75 |
Version & approval history
Preserved for audit
- Created draftv1 · 11/3/2025, 3:00:00 PM · Priya Nair