EVT-001 · version 1 · Exhibition · Connectivity & Products
NA Coatings & Polymers Expo
Approval statusApprovedModel assessmentSales-supported
Proposed by Priya Nair · Approver Sarah Chen · Submitted 11/10/2025
Model recommendation · advisory only
Sales case supports attendance
Pipeline efficiency of 8.2x meets the 5.0x target, so the commercial case supports attendance on its own.
- Total investment
- $85,000
- Projected pipeline
- $700,000
- Pipeline efficiency
- 8.2x
- Against sales threshold
- Meets 5.0x target
- Brand Performance Index
- 1.78
- Cost / 1,000 qualified reach
- $3,864
Primary objective
Pipeline generation
Strategic rationale
Access to qualified buyers and existing accounts in a concentrated setting.
Sales and brand are assessed separately and never combined into a single ROI percentage. The model recommendation does not approve anything — approval is a separate decision by the assigned approver.
Marketer recommendation
Attend
Flagship exhibition with proven pipeline yield.
Event overview
- Date
- 2026-03-17
- Timing
- Q1 2026
- Location
- Chicago, IL
- Segment
- Coatings & plastics
- Objective
- Pipeline generation
Exhibition focused on coatings & plastics buyers across North America.
Financial investment
Total investment (entered total)$85,000
Sales assessment
Meets sales targetPipeline efficiency (pipeline ÷ investment)
8.2xtarget 5.0x
Share of target achieved: 165%
Total projected pipeline$700,000
Required pipeline$425,000
Gap to target$275,000
Planning scenario — not a forecast of booked revenue
Potential revenue$140,000
Illustrative gross contribution$49,000
Illustrative net contribution-$36,000
Sales cycle12 months
Brand Performance Index
Strong brand case1.78strong ≥ 1.00 · moderate ≥ 0.75
Qualified reach × 40%2.20 → 0.880
score = 22,000 ÷ 10,000
Engagement × 35%1.60 → 0.560
score = 3,200 ÷ 2,000
Website traffic × 25%1.37 → 0.342
score = 4,100 ÷ 3,000
Qualified reach22,000
Cost efficiency (separate from the BPI)
Cost per 1,000 qualified reach$3,864
Applied assumptions
Global defaults → event-type profile → event overrides, pinned to this evaluation.
| Assumption | Source | Applied |
|---|---|---|
| Pipeline target | Global default | 5.0x |
| Win rate | Global default | 20% |
| Gross margin | Global default | 35% |
| Sales cycle (months) | Global default | 12 |
| Reach weight | Global default | 40% |
| Engagement weight | Global default | 35% |
| Traffic weight | Global default | 25% |
| Reach target | Global default | 10,000 |
| Engagement target | Global default | 2,000 |
| Traffic target | Global default | 3,000 |
| Strong BPI threshold | Global default | 1.00 |
| Moderate BPI threshold | Global default | 0.75 |
Version & approval history
Preserved for audit
- Approvedv1 · 11/14/2025, 3:00:00 PM · Sarah Chen“Strong pipeline yield; approved as planned.”Model at this point: $85K · $700K · 8.2x · BPI 1.78 · Sales-supported
- Review startedv1 · 11/11/2025, 3:00:00 PM · Sarah Chen
- Submitted for approvalv1 · 11/10/2025, 3:00:00 PM · Priya NairModel at this point: $85K · $700K · 8.2x · BPI 1.78 · Sales-supported
- Created draftv1 · 11/3/2025, 3:00:00 PM · Priya Nair
Submitted versions
Snapshots of the forecast, assumptions and model recommendation at each submission
| Version | Submitted | By | Investment | Pipeline | Efficiency | BPI | Model |
|---|---|---|---|---|---|---|---|
| v1 | 11/10/2025, 3:00:00 PM | Priya Nair | $85,000 | $700,000 | 8.2x | 1.78 | Sales-supported |